/business/ en /business/news/2026/02/03/why-we-love-watching-super-bowl-live <span>Why We Love Watching the Super Bowl Live</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-02-03T15:31:29-07:00" title="Tuesday, February 3, 2026 - 15:31">Tue, 02/03/2026 - 15:31</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-02/Alix%20Barasch%20Super%20Bowl%20research.png?h=5dabf909&amp;itok=d3hAA0s9" width="1200" height="800" alt="A group of people watch a football game on TV from a sofa; one holds up a football and another wears a foam finger"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>New research from Leeds Alix Barasch explains why real-time viewing creates a powerful sense of presence and connection.</div> <script> window.location.href = `/today/2026/02/03/why-we-love-watching-super-bowl-live`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Tue, 03 Feb 2026 22:31:29 +0000 Kelsey Cipolla 19278 at /business /business/news/2026/01/21/why-anti-asian-discrimination-often-goes-unnoticed-work <span>Why Anti-Asian Discrimination Often Goes Unnoticed at Work</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-01-21T09:56:59-07:00" title="Wednesday, January 21, 2026 - 09:56">Wed, 01/21/2026 - 09:56</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-01/Tony%20Kong%20anti-discrimination%20research.png?h=911623bf&amp;itok=M2XbNz24" width="1200" height="800" alt="Overhead photo of people working with their devices at a table"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>A new study from Leeds' Tony Kong finds bias is often overlooked when people aren’t seen as likely targets of discrimination.</div> <script> window.location.href = `/today/2026/01/21/why-anti-asian-discrimination-often-goes-unnoticed-work`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Wed, 21 Jan 2026 16:56:59 +0000 Kelsey Cipolla 19261 at /business /business/news/2026/01/13/secret-behind-successful-ceos-structured-thinking-beats-gut-instinct <span>The Secret Behind Successful CEOs: Structured Thinking Beats Gut Instinct</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-01-13T10:35:42-07:00" title="Tuesday, January 13, 2026 - 10:35">Tue, 01/13/2026 - 10:35</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-01/Mu-Jeung%20%28MJ%29%20Yang%20research.png?h=62e83bb1&amp;itok=-_6JmkQb" width="1200" height="800" alt="A man stands in front of a wall of windows and looks out"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>A new study of hundreds of chief executives suggests that methodical decision-making, not intuition, drives success.</div> <script> window.location.href = `/today/2026/01/13/secret-behind-successful-ceos-structured-thinking-beats-gut-instinct`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Tue, 13 Jan 2026 17:35:42 +0000 Kelsey Cipolla 19249 at /business /business/news/2026/01/05/curiosity-how-can-you-make-your-resolutions-stick <span>CUriosity: How Can You Make Your Resolutions Stick?</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-01-05T09:45:24-07:00" title="Monday, January 5, 2026 - 09:45">Mon, 01/05/2026 - 09:45</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-01/Screenshot%202026-01-05%20at%209.45.40%E2%80%AFAM.png?h=44b520b0&amp;itok=JiStt-jx" width="1200" height="800" alt="Confetti falls on New Year's Eve at Time Square"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Virtual badges and digital trinkets may sound silly, but they really can help you reach your goals, says marketing researcher Alix Barasch.</div> <script> window.location.href = `/today/2026/01/05/curiosity-how-can-you-make-your-resolutions-stick`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Mon, 05 Jan 2026 16:45:24 +0000 Kelsey Cipolla 19239 at /business /business/news/2025/12/16/science-behind-successful-holiday-fundraising-stories <span>The Science Behind Successful Holiday Fundraising Stories</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2025-12-16T10:19:14-07:00" title="Tuesday, December 16, 2025 - 10:19">Tue, 12/16/2025 - 10:19</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2025-12/Screenshot%202025-12-16%20at%2010.18.46%E2%80%AFAM.png?h=1ab3ad8f&amp;itok=Vge8rEnW" width="1200" height="800" alt="Hands over clover hold a ball of cash"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>New research shows donation appeals work best when they follow certain emotional arcs.</div> <script> window.location.href = `/today/2025/12/16/science-behind-successful-holiday-fundraising-stories`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Tue, 16 Dec 2025 17:19:14 +0000 Kelsey Cipolla 19233 at /business /business/news/2025/12/15/youre-probably-misreading-online-reviews-heres-why <span>You're Probably Misreading Online Reviews. Here's Why</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2025-12-15T10:35:36-07:00" title="Monday, December 15, 2025 - 10:35">Mon, 12/15/2025 - 10:35</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2025-12/pexels-mart-production-7679796.jpg?h=2c11fb9e&amp;itok=0H7Dj2fD" width="1200" height="800" alt="People look at a shopping site on a laptop"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Most reviews reflect a “vibe” and not pure quality, making bargains not the deals they seem, according to a Leeds marketing researcher.</div> <script> window.location.href = `/today/2025/12/15/youre-probably-misreading-online-reviews-heres-why`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Mon, 15 Dec 2025 17:35:36 +0000 Kelsey Cipolla 19231 at /business /business/news/2025/12/10/after-new-sec-rule-companies-are-strengthening-accounting-not-executive-pay <span>After New SEC Rule, Companies Are Strengthening Accounting—Not Executive Pay</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2025-12-10T09:56:53-07:00" title="Wednesday, December 10, 2025 - 09:56">Wed, 12/10/2025 - 09:56</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2025-12/Screenshot%202025-12-10%20at%209.51.13%E2%80%AFAM.png?h=d569cff7&amp;itok=P0Pn4vzJ" width="1200" height="800" alt="High rises extend into the air"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Publicly traded firms are hiring more accountants and improving financial reporting in response to a “clawback” rule that recovers CEO bonuses if earnings turn out to be misstated, new research shows.</div> <script> window.location.href = `/today/2025/12/10/after-new-sec-rule-companies-are-strengthening-accounting-not-executive-pay`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Wed, 10 Dec 2025 16:56:53 +0000 Kelsey Cipolla 19226 at /business /business/news/2025/11/21/way-you-say-thanks-matters-wo <span>The Way You Say ‘Thanks’ Matters at Work</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2025-11-21T08:38:58-07:00" title="Friday, November 21, 2025 - 08:38">Fri, 11/21/2025 - 08:38</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2025-11/Screenshot%202025-11-21%20at%208.39.43%E2%80%AFAM.png?h=2e4af638&amp;itok=vFKpvYul" width="1200" height="800" alt="A person handwrites &quot;thanks&quot; on a tag"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Not all thank-yous land the same. Leeds research shows the right kind of appreciation can boost morale and encourage open communication.<br> </div> <script> window.location.href = `/today/2025/11/21/way-you-say-thanks-matters-work`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Fri, 21 Nov 2025 15:38:58 +0000 Kelsey Cipolla 19204 at /business /business/news/2025/11/17/labubu-blind-box-trend-reveals-why-surprise-and-scarcity-keep-us-shopping <span>Labubu 'Blind box' Trend Reveals Why Surprise and Scarcity Keep Us Shopping</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2025-11-17T10:39:52-07:00" title="Monday, November 17, 2025 - 10:39">Mon, 11/17/2025 - 10:39</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2025-11/Screenshot%202025-11-17%20at%2010.41.44%E2%80%AFAM.png?h=9ace4ca6&amp;itok=1_mlz54k" width="1200" height="800" alt="A child holds a Labubu in front of her"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Marketing professor Ying Zeng explains the psychology behind blind-box toys and how they engage our curiosity, identity and social instincts.</div> <script> window.location.href = `/today/2025/11/17/labubu-blind-box-trend-reveals-why-surprise-and-scarcity-keep-us-shopping`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Mon, 17 Nov 2025 17:39:52 +0000 Kelsey Cipolla 19194 at /business /business/news/2025/11/13/government-reopens-economic-uncertainty-lingers-what-consumers-should-know <span>Government Reopens But Economic Uncertainty Lingers: What Consumers Should Know</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2025-11-13T09:07:19-07:00" title="Thursday, November 13, 2025 - 09:07">Thu, 11/13/2025 - 09:07</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2025-11/Screenshot%202025-11-13%20at%209.05.37%E2%80%AFAM.png?h=f734827d&amp;itok=4fhgDZiu" width="1200" height="800" alt="U.S. Capitol Building"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Even as the shutdown ends, shoppers and businesses face a murky economic picture heading into the holidays.</div> <script> window.location.href = `/today/2025/11/13/government-reopens-economic-uncertainty-lingers-what-consumers-should-know`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Thu, 13 Nov 2025 16:07:19 +0000 Kelsey Cipolla 19189 at /business