News /business/ en Leeds’ Class of 2026: “Grit Is Great” /business/news/2026/05/04/commencement-2026-recap <span>Leeds’ Class of 2026: “Grit Is Great”</span> <span><span>Jane Majkiewicz</span></span> <span><time datetime="2026-05-04T11:33:37-06:00" title="Monday, May 4, 2026 - 11:33">Mon, 05/04/2026 - 11:33</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-05/05.03.26%20Graduate%20Graduation%20Ceremony-69.jpg?h=3310e1a4&amp;itok=mGtkEzhA" width="1200" height="800" alt="A graduate makes the peace sign toward the crowd in a sea of other graduates"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <a href="/business/leeds-directory/jane-majkiewicz">Jane Majkiewicz</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="hero"><em>Leeds celebrated its largest graduating class ever on Sunday, May 3, with three recognition ceremonies honoring the Class of 2026.</em></p><hr> <div class="align-center image_style-large_image_style"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/business/sites/default/files/styles/large_image_style/public/2026-05/05.03.26%20Graduate%20Graduation%20Ceremony-69.jpg?itok=5c7uQWcK" width="1500" height="998" alt="A graduate makes the peace sign toward the crowd in a sea of other graduates"> </div> </div> <p><br>More than 1,900 undergraduate and graduate students—the largest graduating class in Leeds’ history—crossed the stage in celebration of their achievements. Student and faculty award winners were also recognized during the ceremonies; see the <a href="/business/events/graduation/2026-award-winners" rel="nofollow">full list of honorees</a>.</p><p>In his opening remarks, Tandean Rustandy Endowed Dean Vijay Khatri reflected on several significant milestones, including CU Boulder’s 150th anniversary and 120 years of business education at the college. He also marked 25 years since the naming of the Leeds School of Business, reinforcing the school’s mission “to cultivate a collaborative and innovative ecosystem centered on impactful business knowledge, immersive learning and values-based leadership.”</p><p>“At Leeds, education is both immersive and holistic, pairing cutting-edge classroom learning with diverse experiential and career opportunities that show you where to look without telling you what to see,” Khatri said.</p><div class="ucb-box ucb-box-title-hidden ucb-box-alignment-right ucb-box-style-fill ucb-box-theme-lightgray"><div class="ucb-box-inner"><div class="ucb-box-title">&nbsp;</div><div class="ucb-box-content"> <div class="align-center image_style-small_500px_25_display_size_"> <div class="imageMediaStyle small_500px_25_display_size_"> <img loading="lazy" src="/business/sites/default/files/styles/small_500px_25_display_size_/public/2026-03/BerylGrey%5B56%5D.png?itok=M36D7vfF" width="375" height="250" alt="Beryl Photo"> </div> </div> <p class="text-align-center lead"><br><i class="fa-solid fa-quote-left ucb-icon-color-gold">&nbsp;</i><strong>Be humble, enjoy the grind, and don’t listen to the haters.</strong><i class="fa-solid fa-quote-right ucb-icon-color-gold">&nbsp;</i>&nbsp;</p><p class="text-align-center"><em>—Beryl Stafford</em><br><em>Founder and Owner of Bobo's</em></p></div></div></div><h3>A trio of real-world lessons</h3><p>Keynote speaker Beryl Stafford, founder and visionary behind Boulder-based <a href="https://eatbobos.com/collections/oat-bars?gad_source=1&amp;gad_campaignid=22454631112&amp;gbraid=0AAAAAC92ii-iIBKs-lx1MlMkCH_7Q9bTS&amp;gclid=EAIaIQobChMI7dus8pmglAMVHhWtBh2bDw41EAAYASAAEgKkTPD_BwE&amp;page=1" rel="nofollow">Bobo’s</a>, shared the three biggest life lessons that shaped her entrepreneurial journey. Stafford built Bobo’s from the ground up, growing it into an international brand recognized for its wholesome snack products and sustainable approach to business.</p><p>Reflecting candidly on how she launched and scaled her homegrown venture, Stafford described her recipe for success as three essential ingredients: grit, instincts and determination. Rather than viewing her lack of formal business training as a limitation, she leaned into her entrepreneurial spirit—building skills, seeking support and ultimately growing Bobo’s into a 100‑million‑dollar household brand.</p><p>Here are the three lessons she shared that have stood the test of time.</p><p><strong>Lesson 1: Ditch the naysayers</strong><br>“Naysayers are everywhere, and your family could be the worst. Don’t listen to them!” Stafford advised. She encouraged graduates to surround themselves with people who believe in their ideas and to intentionally build their networks. “Find your cheerleaders. There’s strong magic in that.”</p><p><strong>Lesson 2: Get your grit on</strong><br>“I believe grit matters more than your grades,” Stafford emphasized. Drawing on her own experiences, she described how she challenged what it means to be smart—and what it means to face failure head-on. By feeling fear and moving forward anyway, she pushed herself into sales conversations and executive presentations that kept her business visible and growing.</p><p><strong>Lesson 3: Hone your humility</strong><br>Stafford also shared hard-earned lessons from hands-on work, from wearing a hairnet to hosting in-store demos—experiences she credits as instrumental to Bobo’s success.</p><p>She summed up her advice in an inspirational line: “Be humble, enjoy the grind, and don’t listen to the haters.”</p><h3>Go forth</h3><p>“You leave with more than an education and the friendships you’ve built at CU Boulder; you carry forward the values that define Leeds,” Khatri reminded graduates.</p><p>“At the heart of those values is a shared vision: to elevate business as a force for good in a rapidly changing world.”</p></div> </div> </div> </div> </div> <div>Leeds celebrated the newest Business Buff graduates on Sunday, May 3, with three recognition ceremonies honoring the Class of 2026.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Mon, 04 May 2026 17:33:37 +0000 Jane Majkiewicz 19472 at /business Leeds’ Graduate Experiential Projects Expo Highlights Applied Research /business/news/2026/04/29/ms-graduate-experiential-projects-expo-2026 <span>Leeds’ Graduate Experiential Projects Expo Highlights Applied Research</span> <span><span>Erik William J…</span></span> <span><time datetime="2026-04-30T16:05:16-06:00" title="Thursday, April 30, 2026 - 16:05">Thu, 04/30/2026 - 16:05</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/04.24.26%20Experiential%20Project%20Expo-20_0.jpg?h=20577b14&amp;itok=4HGgZJjW" width="1200" height="800" alt="MS Analytics Expo 2026"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/1540" hreflang="en">MS Blog</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <span>Erik Jeffries • Photos by Nathan Thompson</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="hero"><em><span>Graduate students and industry partners filled Kittredge Central on April 24 as Leeds hosted the inaugural Graduate Experiential Projects Expo, a dynamic poster showcase highlighting applied research across the school’s graduate analytics programs.</span></em></p><hr><p>Leeds graduate students closed out the semester by stepping into the spotlight at the inaugural Graduate Experiential Projects Expo 2026, held April 24 at Kittredge Central. The event brought together 85 graduate students and 40 industry partners and alumni for a dynamic showcase of research spanning Leeds’ master’s analytics programs in business, supply chain and marketing.</p><p>Organized by Kristi Ryujin, associate dean for Graduate Programs, and Fairy Gandhi, assistant teaching professor of organizational leadership and information analytics, the expo created meaningful opportunities for students to collaborate directly with industry professionals. Partners, including Amazon, Aspect, Champion Petfoods, Gravity, Ramsi and Rudi’s (see full list below), shared real-world challenges, which students addressed through research-driven poster presentations.</p><p>The expo reflected Leeds’ continued commitment to experiential learning. “This event represents the kind of hands-on, industry-connected learning that prepares our students to make an immediate impact,” said Gandhi. “By working directly with industry partners on real-world business challenges, our graduate analytics students build not only technical skills, but also the communication, collaboration and problem-solving skills needed to succeed in their careers."</p></div> </div> </div> </div> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-image-gallery paragraph--view-mode--default"> <div class="ucb-article-row-subrow row"> <div class="col-12"> <div class="row row-cols-lg-2 row-cols-md-2 row-cols-2 gallery-div masonry-option-true" data-masonry="{&quot;percentPosition&quot;: true }"> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-27_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-27_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-13_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-13_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-11_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-11_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-14_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-14_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-20_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-20_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-8_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-8_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> <div class="col gallery-item"> <a href="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-24_0.jpg" class="glightbox ucb-gallery-lightbox" data-gallery="gallery" data-glightbox="description: "> <div class="imageMediaStyle large_image_style"> <img src="/business/sites/default/files/2026-04/04.24.26%20Experiential%20Project%20Expo-24_0.jpg" alt="MS Analytics Expo 2026" width="1500" height="2250"> </div> </a> </div> </div> </div> </div> </div> </div> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><div class="ucb-box ucb-box-title-hidden ucb-box-alignment-none ucb-box-style-fill ucb-box-theme-lightgray"><div class="ucb-box-inner"><div class="ucb-box-title">Delivering So</div><div class="ucb-box-content"><h3 class="text-align-center">A Showcase of Real-World Solutions</h3><h4 class="text-align-center">Presenting Teams</h4><div class="row ucb-column-container"><div class="col ucb-column"><div><p><strong>Alvaria</strong><br>Team Captain: Sunayana Mitra<br>Team Member: Anusuya Roysarkar</p><p><strong>Amazon – Team 1</strong><br>Team Captain: Vishwajit Mohan Kumar<br>Team Members: Christian Cohan, Sienna Amorese</p><p><strong>Amazon – Team 2</strong><br>Team Captain: Mrudhula Rapaka<br>Team Member: Neal Elridge</p><p><strong>Amazon – Team 3</strong><br>Team Captain: Vern Walker<br>Team Members: Jacob Reinholtz, Quinn Acquaro</p><p><strong>Amazon – Team 4</strong><br>Team Captain: Chirag Fnu</p><p><strong>BAE Systems</strong><br>Team Captain: Naysa Ramirez<br>Team Members: Dean Folz, Mike Land, Eric Murray</p><p><strong>Champion Petfoods US – Team 1</strong><br>Team Captain: Eric Parton</p><p><strong>Champion Petfoods US – Team 2</strong><br>Team Captain: Retaj Muhsen<br>Team Members: Stephanie Furst, Bria Combs</p><p><strong>Civitaas Insights</strong><br>Team Captain: Matthew Winston<br>Team Members: Anese Thompson, Fidelis Ambrose Mahila Lnu</p><p><strong>CU Procurement Service Center</strong><br>Team Captain: Talal Syed</p><p><strong>Gravity – Team 1</strong><br>Team Captain: Matthew Baumgartner<br>Team Members: Will Van Vuuren, Diana Briguglio</p><p><strong>Gravity – Team 2</strong><br>Team Captain: Taylor Beuke<br>Team Member: Sam Tran</p></div></div><div class="col ucb-column"><div><p><strong>Intermountain Health</strong><br>Team Captain: Lucille Nguyen<br>Team Members: Ryan Bennett, Brodie Lynch</p><p><strong>Liberty Energy – Team 1</strong><br>Team Captain: Rebecca Yoder<br>Team Member: Cameron Bendalin</p><p><strong>Liberty Energy – Team 2</strong><br>Team Captain: Grace Callahan<br>Team Members: Lauren Yoder, Samyuktha Sampath, Ima Mervin</p><p><strong>Liberty Energy – Team 3</strong><br>Team Captain: Kishore Ram Sriramulu Krishnamurthy<br>Team Members: Brian Fields, John Zhang, Parker Jones</p><p><strong>Mid’s Pasta Sauce</strong><br>Team Captain: Kristine Brouwer<br>Team Members: Josh Cobb</p><p><strong>Morris Animal Foundation</strong><br>Team Captain: AJ Shively<br>Team Members: Darya Navid, Heather Savino</p><p><strong>Ramsi – Team 1</strong><br>Team Captain: Kishore Ram Sriramulu Krishnamurthy<br>Team Members: Saja Ali, Peter Nickerson</p><p><strong>Ramsi – Team 2</strong><br>Team Captain: Trew Mundy<br>Team Members: Evan Scara, Greyson Watkins</p><p><strong>Ramsi – Team 3</strong><br>Team Captain: Hudson Ding<br>Team Member: Xavier Lamb</p><p><strong>Rudi’s Bakery – Team 1</strong><br>Team Captain: Nick Johns<br>Team Members: Jose Garcia, Austin Hall</p><p><strong>Rudi’s Bakery – Team 2</strong><br>Team Captain: Ellie Lansdown<br>Team Members: Akshat Gadgil, Caitlin Smith, Brett Daggett</p></div></div><div class="col ucb-column"><div><p><strong>Sierra Space</strong><br>Team Captain: Setodji Davito</p><p><strong>Spectra Logic</strong><br>Team Captain: Saketh Josyula<br>Team Member: Feaven Abel</p><p><strong>Թ of Colorado Anschutz</strong><br>Team Captain: Andrew Tario<br>Team Members: Ariadnee Ziady, Emily Tellschow</p><p><strong>Vail Resorts – Team 1</strong><br>Team Captain: Bryce Reim<br>Team Member: Andrew Jossi</p><p><strong>Vail Resorts – Team 2</strong><br>Team Captain: Tanzim Azad<br>Team Members: Darios Passas, Chaily Derecskey</p><p><strong>Vail Resorts – Team 3</strong><br>Team Captain: Jason Huang<br>Team Members: Ethan Stumbaugh, Sienna Amorese, Eleanor Lansner</p><p><strong>Wiland – Team 1</strong><br>Team Captain: Jose Gonzalez<br>Team Members: Brody Kasprzak, Andrew Crosby</p><p><strong>Wiland – Team 2</strong><br>Team Captain: Caley Kadlecek<br>Team Members: Maria Beaini, Kayden Williamson</p><p><strong>Wiland – Team 3</strong><br>Team Captain: Palina Narkevich<br>Team Members: Kayra Ergin, Jack Meghreblian</p></div></div></div><hr><h4 class="text-align-center"><strong>Industry Partners</strong></h4><div class="row ucb-column-container"><div class="col ucb-column"><p class="text-align-center"><strong>Amazon</strong><br><strong>Aspect / Alvaria</strong><br><strong>BAE Systems</strong><br><strong>Champion Petfoods</strong><br><strong>Civitaas Insights</strong><br><strong>Gravity</strong><br><strong>Intermountain Health</strong><br><strong>Liberty Energy</strong><br><strong>Mid’s Pasta Sauce</strong><br>&nbsp;</p></div><div class="col ucb-column"><p class="text-align-center"><strong>Morris Animal Foundation</strong><br><strong>Ramsi</strong><br><strong>Rudi’s Bakery</strong><br><strong>Sierra Space</strong><br><strong>Spectra Logic</strong><br><strong>CU Anschutz</strong><br><strong>CU Procurement Service Center</strong><br><strong>Vail Resorts</strong><br><strong>Wiland</strong></p></div></div><p>&nbsp;</p></div></div></div></div> </div> </div> </div> </div> <div>Leeds hosted the inaugural Graduate Experiential Projects Expo, a dynamic poster showcase highlighting applied research across the school’s portfolio of graduate analytics programs.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Off</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Thu, 30 Apr 2026 22:05:16 +0000 Erik William Jeffries 19464 at /business Sustainable Leeds /business/news/2026/04/22/sustainability-leeds <span>Sustainable Leeds</span> <span><span>Jane Majkiewicz</span></span> <span><time datetime="2026-04-20T14:50:43-06:00" title="Monday, April 20, 2026 - 14:50">Mon, 04/20/2026 - 14:50</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/01.04.23%20MBArk%202024%20-%20Spur%20Field%20Trip-34_0.jpg?h=53026ac0&amp;itok=JUQGdiX5" width="1200" height="800" alt="MBArk graduate student field trip with CESR"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <a href="/business/leeds-directory/jane-majkiewicz">Jane Majkiewicz</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="hero"><em>Purpose + performance: How Leeds is preparing next-generation business leaders for a sustainable future.</em></p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/business/sites/default/files/styles/large_image_style/public/2026-04/01.04.23%20MBArk%202024%20-%20Spur%20Field%20Trip-34.jpg?itok=P1PnoyAq" width="1500" height="1000" alt="Students visiting Spur"> </div> <span class="media-image-caption"> <div><em>Leeds graduate students joined MBA peers from across the country on a field trip during MBArk2Boulder, a conference connecting business education with the natural foods industry through the </em><a href="https://mbark.com/" rel="nofollow"><em>MBArk</em></a><em> program.</em></div> </span> <hr><p>When the Leeds School of Business was named 25 years ago, business leader Michael Leeds envisioned ethics, social responsibility and sustainability as integral parts of a business education—not as electives or add‑ons, but foundations for shaping future leaders. Since then, that commitment has taken shape across Leeds’ curriculum, research and experiential learning opportunities, reflecting a belief that purpose and profit are intrinsically intertwined.</p><p>Following are just a few ways Leeds continues to put that vision into practice.</p><h3>An undergraduate curriculum rooted in values</h3><p>Sustainability is embedded in the undergraduate experience through coursework and Leeds’ <a href="/business/undergraduate-programs/areas-of-study/sustainable-business" rel="nofollow">Sustainable Business area of emphasis</a>. The emphasis introduces students to values-based decision making and examines how responsible corporate governance can drive lasting social and environmental impact.</p><p>Students may also pursue the Social Responsibility and Sustainability Track or the Social Responsibility and Ethics Certificate through the <a href="/business/undergraduate-programs/areas-of-study/sustainable-business/social-responsibility-and-sustainability" rel="nofollow">Division of Social Responsibility and Sustainability</a>. For <a href="/business/snapshots/2024/0908/sarah-reice" rel="nofollow">Sarah Reice Kohn </a>(Fin’18), the certificate paid off. She joined Anthropologie, where she works as a sustainability manager and was named to the GreenBiz 30 Under 30 list in 2024.</p><h3>Graduate programs meeting a changing workplace</h3><p>At the graduate level, Leeds’ newest cross‑campus partnership reflects sustainability’s growing momentum in the workplace. The <a href="/today/2025/09/22/cu-boulder-launches-new-masters-degrees-sustainable-business-engineering" rel="nofollow">MS in Sustainable Business</a>, developed with the College of Engineering and Applied Science’s MS in Sustainable Engineering, responds to rising demand for leaders fluent in both strategy and systems.</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><span lang="EN-US"><strong>“We are known as a school that has deep roots in sustainability and we are in a community that really supports that work. Boulder embraces these ideas, not only as ideals or values, but also through the industries that come here.”</strong></span></p><p class="text-align-center"><em><span lang="EN-US">—Kristi Ryujin, associate dean for Graduate Programs</span></em></p><p>For <a href="/business/news/2026/01/22/eliza-homorodi-masters-sustainable-business" rel="nofollow">Eliza Homorodi</a> (Mktg,Fin’26), who will join the inaugural cohort this fall for the MS in Sustainable Business, the program offers a chance to sharpen her focus. “I’m excited to deepen my knowledge in sustainable business strategy and ESG principles while applying these concepts to real-world business challenges,” she said.</p><p>That intersection matters, noted Kristi Ryujin, associate dean for Graduate Programs. In a <a href="https://poetsandquants.com/2026/03/29/this-new-9-month-masters-is-designed-to-fast-track-grads-into-climate-sustainability-careers/" rel="nofollow"><em>Poets &amp; Quants</em> article</a>, she said, “We are known as a school that has deep roots in sustainability and we are in a community that really supports that work. Boulder embraces these ideas, not only as ideals or values, but also through the industries that come here.”</p><p>Leeds has also launched a dual MBA and MS in Sustainable Business degree, blending broad management training with sustainability across business, science, policy and engineering. And for MBA students seeking targeted exposure, the Sustainability MBA Pathway connects coursework with experiential learning and professional networks. <a href="/business/news/2024/11/14/career-paths-mary-boling" rel="nofollow">Mary Boling (MBA’24)</a> credits the pathway with helping her successfully pivot from a career in education to a role with the Clean Energy Buyers Association.</p><div class="ucb-box ucb-box-title-hidden ucb-box-alignment-right ucb-box-style-fill ucb-box-theme-lightgray"><div class="ucb-box-inner"><div class="ucb-box-title">&nbsp;</div><div class="ucb-box-content"><h3 class="text-align-center"><span><strong>Sustainability Is for Everyone</strong></span></h3><p><span>MRB Professor Jeff York, a fellow of the Renewable and Sustainable Energy Institute, studies environmental entrepreneurship and how ecological and economic goals can reinforce one another. In a recent interview with </span><em><span>CU Boulder Today</span></em><span>, he spoke about why climate action isn’t just an obligation—it’s an opportunity. The requirement starts with a simple step: engagement.</span></p><p><span>For business leaders, that might mean understanding climate science well enough to identify real opportunities for impact. For those without a business background, it could mean learning how markets work—how ideas, products and services scale. And for everyone, York emphasizes the importance of civic participation, from the local level to supporting leaders who create conditions for meaningful climate action.</span></p><p><em><span>Read more in&nbsp;</span></em><a href="/today/2026/04/08/why-climate-action-one-todays-biggest-business-opportunities" rel="nofollow"><em><span>CU Boulder Today</span></em></a>.</p></div></div></div><h3>CESR: 25 years of building bridges</h3><p><a href="/business/CESR" rel="nofollow">CESR</a> joins Leeds this year in celebrating a 25th anniversary. Founded to help business leaders address social and environmental challenges through applied learning, CESR works across industries—from clean energy to consulting to natural products and beyond.</p><p>CESR offers workshops, case competitions and internships. Its annual <a href="/business/news/2026/02/10/students-design-warehouse-future-leeds-sustainability-case-competition" rel="nofollow">Sustainability Case Competition</a> draws students from around the country to tackle real-world challenges. This year’s prompt focused on designing the “Warehouse of the Future” for Iron Mountain, an asset management company.</p><p>Last year, CESR launched its <a href="/business/business-at-leeds/2025/impact-internships" rel="nofollow">Impact Internship</a> program. For <a href="/business/cesr/insights-news/student-spotlight-cesr-impact-intern-charlie-tell" rel="nofollow">Charlie Tell</a> (Mktg’26) who interned at Greenhouse supporting youth-led change, the experience reshaped how he views nonprofit work and its long-term influence.</p><h3>Boulder Climate Ventures: driving climate entrepreneurship</h3><p>In 2025, CU Boulder became the first public university to join Breakthrough Energy’s Թ <a href="/today/2025/05/05/new-climate-initiative-turn-student-innovations-startup-success" rel="nofollow">Climate Ventures network</a>. Boulder Climate Ventures (BCV), led by CESR and the Deming Center for Entrepreneurship, serves as a regional hub for climate‑tech founders, researchers and investors.</p><p>BCV supports students interested in launching or joining scalable climate ventures. For <a href="/business/cesr/insights-news/boulder-climate-ventures-connects-leeds-mba-students-climate-tech-innovation" rel="nofollow">Alex Kaindl</a> (MBA’26), participation has helped clarify her ideas for community-based wildfire insurance and biodegradable packaging alternatives. “<span>BCV offers a support system for being an entrepreneur and also for being someone who cares about climate change and improving quality of life for people, planet and animals,” Kaindl said.</span></p><h3>Research shaping global impact</h3><p>Launched in fall 2025, the Initiative for Global Business Impact and Citizen Well‑Being supports interdisciplinary research focused on sustainability and consumer financial decision making. Distinguished Professor John Lynch, who leads the&nbsp;<a href="/business/business-at-leeds/2025/business-as-a-force-for-good" rel="nofollow">initiative</a>, noted “the challenges are complex, but we believe there’s promise for solutions realized through interdisciplinary research."</p><p>Initial efforts include seed grants supporting Leeds faculty collaborations with researchers in Munich and the Netherlands. Together, those projects reflect a broader pattern across Leeds, where faculty scholarship and interdisciplinary collaboration shapes how sustainability is studied, taught and advanced. <a href="/business/sebastian-villa-betancur" rel="nofollow">Sebastián Villa</a> and <a href="/business/leeds-directory/faculty/jeffrey-g-york" rel="nofollow">Jeff York</a> were named inaugural Research Fellows in CU’s <a href="/researchinnovation/research-strategy-development/sustainability-research-initiative" rel="nofollow">Sustainability Research Initiative</a>.</p><h3>Alumni and students carrying it forward</h3><p>Leeds alumni continue to advance sustainability practices across sectors and career paths. MBA Alumni Board members Nancy Schoemann (MBA’16), Mary Boling (MBA’24), Grace Dennis (MBA’21) and Hilary Corsi (ChemEngr’11, MBA’18) launched the <a href="/business/news/2026/03/10/highlighting-new-wise-scholarship" rel="nofollow">Women Investing in Sustainability Education Scholarship</a> to support future leaders in the field.</p><p>“You don’t need to have ‘sustainability’ in your title to be a sustainability leader,” Schoemann said. “People working in finance, marketing or operations can all have a huge impact.”</p><p>That same thinking helped <a href="/business/faces/2025/02/28/jake-davis" rel="nofollow">Jake Davis</a> (MBA’16) in his transition from the military into conservation finance. He now leads NatureVest at The Nature Conservancy, applying core business skills to mobilize private capital for environmental outcomes. For <a href="/business/snapshots/2025/09/12/alex-corren" rel="nofollow">Alex Corren</a> (MRelEst’26), sustainability has reshaped how he approaches the built environment, clarifying a long-term goal of developing regenerative communities that align economic value with ecological resilience.</p><p>That momentum is also evident among current students.&nbsp;For Lucy Treccia (Mktg’27), sustainability work began after noticing the amount of waste generated while working at a major coffee chain. At CU Boulder, she joined CU’s&nbsp;<a href="/ecenter/recycling/zero-waste" rel="nofollow">Zero Waste</a> outreach team, where that awareness led to a proposal to expand campus access to hard-to-recycle materials collection, including electronics, plastic film, clothing and more. Her Sustainable CU Grant was approved for $18,570.</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><span lang="EN-US"><strong>“[Sustainable choices] connect business with supportive consumers who will stay loyal to your company as long as you are loyal to the Earth.”</strong></span></p><p class="text-align-center"><em><span lang="EN-US">—Lucy Treccia (Mktg’27)</span></em></p><p><span>"This funding will expand access to hard-to-recycle material collections across campus, helping more students and staff dispose of items that do not belong in traditional recycling streams,” Treccia shared on&nbsp;</span><a href="https://www.linkedin.com/posts/lucy-treccia_im-happy-to-share-that-my-sustainable-cu-activity-7445246956672774144-09KS" rel="nofollow"><span>LinkedIn</span></a><span>.&nbsp;</span></p><p><span>As she looks ahead to next year's graduation, she said: </span><span lang="EN-US">“It feels really good to be leaving CU next spring knowing I helped implement this resource.”</span><span> &nbsp;</span></p><div><p><span lang="EN-US">As a marketing student, Treccia sees sustainable choices as a win-win for business and consumers. “They connect business with supportive consumers who will stay loyal to your company as long as you are loyal to the Earth,” she said.&nbsp;</span></p></div><div><p><span lang="EN-US">Across the Leeds community, sustainability reflects a shared belief combined with action, using business as a force for good—on Earth Day and every day.&nbsp;</span><span>&nbsp;</span></p></div></div> </div> </div> </div> </div> <div>Leeds is preparing next-generation business leaders for a sustainable future with programs, opportunities and industry connections. </div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Mon, 20 Apr 2026 20:50:43 +0000 Jane Majkiewicz 19456 at /business AI Fact‑Checking Works, But Mostly for Progressives /business/news/2026/04/17/ai-fact-checking-works-mostly-progressives <span>AI Fact‑Checking Works, But Mostly for Progressives</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-04-17T16:23:47-06:00" title="Friday, April 17, 2026 - 16:23">Fri, 04/17/2026 - 16:23</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/pexels-karola-g2-6063.jpg?h=a141e9ea&amp;itok=ZvTVxIsF" width="1200" height="800" alt="Close up of a laptop keyboard"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Two experiments in the U.S. and U.K. found that AI fact‑checkers were more effective than humans at reducing belief in false news, but mainly among progressive users.</div> <script> window.location.href = `/today/2026/04/17/ai-fact-checking-works-mostly-progressives`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Fri, 17 Apr 2026 22:23:47 +0000 Kelsey Cipolla 19455 at /business Exploring the Future of Business School Education: Insights from AACSB President Lily Bi /business/news/2026/04/16/AACSB-Lily-Bi-visits-Leeds <span>Exploring the Future of Business School Education: Insights from AACSB President Lily Bi</span> <span><span>Jane Majkiewicz</span></span> <span><time datetime="2026-04-16T09:43:43-06:00" title="Thursday, April 16, 2026 - 09:43">Thu, 04/16/2026 - 09:43</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/04.10.26%20Lily%20Bi%20-%20AACSB-4.jpg?h=20577b14&amp;itok=ogDMliHs" width="1200" height="800" alt="Lily Bi visiting Leeds to discuss the AACSB and business education"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <a href="/business/leeds-directory/jane-majkiewicz">Jane Majkiewicz</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="hero"><em>Only 5–6% of business schools worldwide—including Leeds—hold AACSB accreditation, a highly selective marker of excellence in business education. During her visit, AACSB President and CEO Lily Bi explored how global demographics, geopolitics and technology are reshaping the future of business education.</em></p><hr> <div class="align-center image_style-large_image_style"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/business/sites/default/files/styles/large_image_style/public/2026-04/04.10.26%20Lily%20Bi%20-%20AACSB-4.jpg?itok=y07FF8AR" width="1500" height="1000" alt="Lily Bi visiting Leeds to discuss the AACSB and business education"> </div> </div> <p><br>Lily Bi, president and CEO of the Association to Advance Collegiate Schools of Business (AACSB) International, visited Leeds on April 10 to share her insights on “Business Schools in a Disruptive World.” Speaking to more than 100 CU Boulder leaders, Leeds board members, faculty, staff and alumni, Bi offered a wide-ranging look at how business education has evolved over the past century—and what lies ahead amid demographic shifts, technological disruption, geopolitical uncertainty and a rapidly changing workplace.</p><h3>Positioning business schools within academia</h3><p>The evolution of the AACSB mirrors the evolution of the business school landscape itself. Bi outlined five historical “inflection points,” that shaped the AACSB’s rise as the world’s leading global accrediting body for business schools, now serving 2,028 member organizations across 113 countries and territories.</p><p>Early in the 20th century, business schools worked to position themselves within academia as professional, degree-granting institutions. Later inflection points included globalization in the 1990s—when the AACSB expanded into Europe and shifted to principles-based accreditation standards. The aftermath of the 2008 financial crisis prompted a heightened scrutiny of ensuring that business education was producing meaningful societal impact.</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><strong>“Business schools exist to support and advance business.”</strong></p><p class="text-align-center"><em>—Lily Bi, president and CEO, AACSB</em></p><p>Today’s inflection point, she explained, "spans an interconnected ecosystem of learners, employers, technology, regulators, geopolitics and other stakeholders. Central to the AACSB’s mission is to elevate the quality and impact of business education globally. Since 2013, the organization has required schools to demonstrate societal impact through teaching, research and engagement,” said Bi.</p><p>Simply put, she said: “Business schools exist to support and advance business.”</p><h3>A changing world—and a changing learner</h3><p>With declining birth and fertility rates worldwide, Bi urges schools to think beyond traditional 18-22-year-old students, redesigning offerings for lifelong learners. She referenced learners from ages 18 to 80 and used her own path as an example, earning advanced degrees later in her career. “There are many different ways to access education,” said Bi, such as executive education.</p><p>Learners are also focused on return on investment, she noted, as affordability pressures rise and access to student loans tightens.</p><p>External policy shifts further complicate the landscape. Bi cited a roughly 15% drop in international student enrollments, driven by such factors as housing shortages abroad and high U.S. visa costs. “These are hard realities we are facing,” she said. Still, she emphasized that international students remain essential to talent pipelines, innovation and diversity of thought.</p><p>She retains her optimism: “If we adapt well, we will excel and use this era as a time of opportunity.”</p><h3>What learners and employers want</h3><p>Students continue to prioritize high-quality teaching, relevant curricula, experiential learning, strong communities and career support. Access to AI tools, global experiences and research opportunities also factor into college decisions.</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><strong>“If we adapt well, we will excel and use this era as a time of opportunity.”</strong></p><p class="text-align-center"><em>—Lily Bi, president and CEO, AACSB</em></p><p>Meanwhile, shifting expectations mean that “employers want skills, adaptability and job readiness,” Bi noted, adding that many organizations are treating AI as a technical problem rather than a business problem. A “skills-first” mindset—no degree required—may be reshaping views on the broader value of a degree.</p><p>While AI is accelerating demand for new skillsets, she said, across industries, employers continue to consistently seek competencies in navigating ambiguity, communicating effectively, and giving and receiving feedback.</p><p>Drawing on her own journey from computer science to business education, Bi described learning to operate in the “gray areas,” where problems are not clearly defined—a benefit of her business school training.</p><p>While employers worry about the “expiration date” of technical knowledge, Bi argued that foundational business education remains vital to discovery and intellectual development. It fosters the top three qualities employers seek: strategy, leadership, and community and influence skills. “Everything is integrated and holistic,” said Bi. Degrees and skills, she emphasized, must coexist.</p><h3>Technology and the future of business education</h3><p>AI, Bi emphasized, is the ultimate disrupter reshaping work, organizational architecture, leadership, and education itself. Rather than layering AI onto existing models, she said schools have the opportunity to rethink how humans and intelligent systems work together. Accountability, judgment and governance must remain human responsibilities.</p><p>She cited industry leaders, including NTT Data Group CEO Yutaka Sasaki and Anthropic CEO Dario Amodei, whose views reframe education not as job preparation alone, but as human formation. Quoting Sasaki, she said: “Human value does not shrink. It concentrates on aspiration, creativity, judgment and governance.”</p><p>The ultimate purpose of education is to prepare students for both employment and life, Bi said. “No one knows the future,” she concluded. “This isn’t a static challenge. It’s an adaptive one.” Key questions remain, including: “What is the future MBA? What is the future of business education?”</p><p>For Leeds, those questions align squarely with its strategic direction. Building upon <a href="/business/about-us/history" rel="nofollow">120 years</a> of business education—and as the eighth oldest business school in the country—Leeds is well positioned to help shape the next era of business education, guided by its mission to foster business as a force for good.</p></div> </div> </div> </div> </div> <div>Bi's discussion sparked a thought‑provoking exploration of the continued value of business schools in a disruptive world.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Off</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Thu, 16 Apr 2026 15:43:43 +0000 Jane Majkiewicz 19453 at /business AI Industry Roundtable: Shaping the AI‑Ready Professional /business/news/2026/04/15/ai-industry-roundtable <span>AI Industry Roundtable: Shaping the AI‑Ready Professional </span> <span><span>Jane Majkiewicz</span></span> <span><time datetime="2026-04-15T09:51:15-06:00" title="Wednesday, April 15, 2026 - 09:51">Wed, 04/15/2026 - 09:51</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/04.10.26%20AI%20Roundtable-4.jpg?h=86d914d1&amp;itok=CpiwgeX9" width="1200" height="800" alt="The April 10 AI Industry Roundtable's six panelists"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <a href="/business/leeds-directory/jane-majkiewicz">Jane Majkiewicz</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><div><p class="lead hero"><em>On April 10, 2026, six industry leaders came to Leeds to discuss “Shaping the AI Ready Professional.”</em></p><hr> <div class="align-center image_style-large_image_style"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/business/sites/default/files/styles/large_image_style/public/2026-04/04.10.26%20AI%20Roundtable-4.jpg?itok=jks32W_d" width="1500" height="998" alt="The April 10 AI Industry Roundtable's six panelists"> </div> </div> <p><br>As artificial intelligence reshapes how work gets done—and how talent is hired—today’s students are entering a job market defined by rapid change. On April 10, six industry leaders came to Leeds for the school’s second AI Industry Roundtable, with this one focused on “Shaping the AI<span>‑</span><span lang="EN-US">Ready Professional.” Faculty, staff and students gathered to hear candid insights on what AI’s acceleration means for business and for anyone preparing to enter the workforce.</span></p><div class="ucb-box ucb-box-title-hidden ucb-box-alignment-right ucb-box-style-fill ucb-box-theme-lightgray"><div class="ucb-box-inner"><div class="ucb-box-title">&nbsp;</div><div class="ucb-box-content"><h3 class="text-align-center">The Panelists</h3><p class="text-align-center"><em><span>Pictured above from left to right.</span></em></p><ul><li><a href="https://www.linkedin.com/in/rettagl/" rel="nofollow">Matt Rettagliata</a>, AI Solutions for Power and Energy at Google</li><li><a href="https://www.linkedin.com/in/sherrycomes" rel="nofollow">Sherry Comes</a>, Applied AI &amp; Emerging Tech Leader at PwC</li><li><a href="https://www.linkedin.com/in/godardabel/" rel="nofollow">Godard Abel</a> CEO at G2 and PEAK Entrepreneur</li><li><a href="https://www.linkedin.com/in/erjensen/" rel="nofollow">Erik Jensen</a>, Partner at KPMG US</li><li><a href="https://www.linkedin.com/in/aliciahines" rel="nofollow">Alicia Hines</a> (MBA’18), director of customer success at Knit</li><li><a href="https://www.linkedin.com/in/nickmanuzak" rel="nofollow">Nick Manuzak</a> (Bus’12), Entrepreneur in Residence at CU Venture Partners and VP, Internal Consulting at Axos Bank</li></ul></div></div></div><p>Organized by Leeds faculty members <a href="/business/leeds-directory/faculty/jeremiah-contreras" rel="nofollow">Jeremiah Contreras</a>, <a href="/business/leeds-directory/faculty/bonnie-j-auslander" rel="nofollow">Bonnie Auslander</a> and <a href="/business/leeds-directory/faculty/ozlem-tuba-koc" rel="nofollow">Özlem Tuba Koç</a>, the event was part of the school’s broader efforts to help the Leeds community not just understand AI’s expanding role across the business landscape, but also to learn how to work effectively alongside it.</p><p>Across industries and roles, the panelists agreed on two central points: AI literacy is no longer optional—it's a baseline expectation. And the pace of change is only increasing. As Nick Manuzak (Bus’12), entrepreneur in residence at CU Venture Partners and vice president of internal consulting at Axos Bank, put it, “AI is accelerating at an enormous rate.”</p><h3>Career readiness on day one</h3><p>Leeds is keeping pace with that acceleration, said Michael Leeds (Fin’74), Leeds Advisory Board member and the business school’s namesake, who opened the discussion.</p><p>“Leeds has been growing and strengthening in so many areas, and AI is actually accelerating what we’re doing,” he said. “It’s a matter of how we do business today, and our students have the advantage of being able to study and use AI.” He added that Leeds is intentionally exploring how to prepare students so that “on day one when they go to work, they are truly prepared—and employers are thrilled to have them there.”</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><strong>“AI is accelerating what we’re doing at Leeds. It’s a matter of how we do business today, and our students have the advantage of being able to study and use AI.”</strong></p><p class="text-align-center"><em>—Mike Leeds (Fin’74)</em></p><p>That emphasis on readiness reflects what panelists described as a professional reality. Alicia Hines (MBA’18), director of customer success at Knit, said AI is already deeply embedded in her daily work.</p><p>“I use AI all day every day,” she said. “AI is baked into our product and our ways of working, and our clients come to us because many of them have a mandate to do more innovative research—using more innovative tools—to do more with less.” To put the “mind-bending” pace into perspective, she said her company releases new features every two weeks.</p><h3>Going all in</h3><p>Godard Abel, founder and CEO of G2, described a similar urgency. His company helps organizations determine which AI tools best suit their needs.<span>&nbsp;</span></p><p>“We’re going all in,” Abel said. “Things are changing so fast, and it is automating knowledge work. I tell employees we don’t have a choice.”<span>&nbsp;</span></p><p>Still, Abel emphasized that AI remains a tool rather than a replacement for human judgment. “As with any technology, it can be used for good or evil,” he said. “Humans still do the work of having compassion, communicating with each other—that is what AI can’t and won’t do.”<span>&nbsp;</span></p><p>Sherry Comes, a CU Boulder alumna and an AI leader at PwC, echoed that framing. “I try to elevate the human experience using digital technology,” she said, positioning AI as a way to amplify—not diminish—human capability.<span>&nbsp;</span></p><p>Matt Rettagliata of Google introduced another dimension, pointing to the environmental realities behind AI adoption. “AI uses a lot of power and water,” he said. He works to ensure that companies are applying AI responsibly and ethically. “The question," he said, "is how do we make sure the intelligence produces a dividend?”<span>&nbsp;</span></p><h3>Where humans still stand out</h3><p>While AI excels at speed, pattern recognition and instruction-following, panelists noted its limitations.</p><p>In her role, Hines explained, human judgment is what forges negotiations, conversations and trust. “If you are just letting AI do all the work, then what is the value you provide?”</p><p>That value lies in perspective. “AI has expedited getting me to those first drafts,” Hines said. “But then I put in my special sauce. I don’t feel comfortable letting AI run without my point of view.”</p><h3>Jobs, displacement and learning by doing</h3><p>Concerns about vanishing jobs surfaced throughout the discussion. “Everyone is really worried about the job compression,” Rettagliata said. “But what’s being overlooked is that AI can improve outcomes, and employees still need to understand process to get the best results.”</p><p>AI systems still depend on humans to set context, he explained. His advice to students was straightforward: “Be really good at something. Find something you like, learn it, walk the line, do the job, and understand how it works.”</p><p>Erik Jensen, a partner at KPMG US, described AI less as a replacement than as a displacement tool. While hiring models are shifting, he said his firm continues to invest in campus recruiting rather than relying on lateral hiring from other professional services firms.<span>&nbsp;</span></p><p>AI, he suggested, is reshaping the traditional hiring pyramid. <span>Rather than a broad base of entry-level roles supporting layers of management, he sees that base flattening—less an elimination of work than a redistribution of it.</span></p><p>“Let’s repurpose, reskill and retain workers” he said, shfiting from that traditional pyramid to “the Washington Monument.”</p><p>The impact of that shift, he noted, may be felt most acutely outside the United States. Historically, the wide base of the pyramid often relied on lower-wage labor in other countries. “Those are the jobs I worry about,” he said. While U.S. workers are likely to see reskilling opportunities, he urged organizations to think more collaboratively about the global workforce.&nbsp;</p><p>Across the panel, the emphasis was consistent: learning does not stop at graduation. “The key thing people need to be is agile," Comes said.&nbsp;</p><h3>Entry level isn’t disappearing—it’s evolving</h3><p><a href="/business/leeds-directory/faculty/ellie-c-gates" rel="nofollow">Ellie Gates,</a> assistant teaching professor of organizational leadership and information analytics, asked the panel to respond to predictions of a 20% decline in entry-level roles, the ones where graduates typically explore, learn and grow. The panelists’ perspective was notably optimistic.</p><p>Abel said his company continues to value interns and early career hires, particularly because younger workers are often more fluent with emerging AI tools. Hiring, panelists agreed, is still driven by curiosity, adaptability and a willingness to learn.</p><p>From a hiring standpoint, Comes put it succinctly. “I hire more for attitude rather than aptitude,” she said. “What you learn today probably doesn’t matter tomorrow. It’s <em>why</em> you learn it.”</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><strong>“I hire more for attitude rather than aptitude. What you learn today probably doesn’t matter tomorrow. It’s </strong><em><strong>why</strong></em><strong> you learn it.</strong></p><p class="text-align-center"><em>—Sherry Comes</em></p><p>Hines underscored that human presence remains a differentiator. “The way that you network, the way that you present in your interviews, the way that you are perceived by your clients—that is going to continue to be a differentiator.”</p><p>Manuzak added, “When you’re up against a lot of competition,” he said, “the differentiator is how you show you can use AI. Show usage, not just the potential for usage.”</p><p>The panelists said that experiential learning, internships, hackathons, and case competitions all demonstrate an ability to solve real-world problems—and those are a hallmark of a Leeds education.</p><p>Both Abel and Rettagliata said they encourage their college-age children to engage with AI rather than shy away from it. “If you’re skeptical of something,” Rettagliata said, “don’t allow your amygdala to hijack that. Be curious. Try to understand what’s happening.”</p><p>He captured a sentiment shared across the roundtable: “It’s more important to ask the right questions than to have the right answers.”</p></div></div> </div> </div> </div> </div> <div>As AI reshapes how work gets done—and how talent is hired—today’s students are entering a job market defined by rapid change. Six industry professionals shared their candid insights on what AI’s acceleration means for business.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Wed, 15 Apr 2026 15:51:15 +0000 Jane Majkiewicz 19445 at /business Why Climate Action Is One of Today’s Biggest Business Opportunities /business/news/2026/04/08/why-climate-action-one-todays-biggest-business-opportunities <span>Why Climate Action Is One of Today’s Biggest Business Opportunities</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-04-08T10:09:14-06:00" title="Wednesday, April 8, 2026 - 10:09">Wed, 04/08/2026 - 10:09</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/Climate%20action.png?h=91a2b5b5&amp;itok=hL-T-uS9" width="1200" height="800" alt="Illustration of hands reaching toward a light bulb with a leaf inside it"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>As federal policy shifts, the economics of clean energy are becoming harder to ignore. Jeff York explains where climate-focused startups are gaining ground and what it will take to bring them to scale.</div> <script> window.location.href = `/today/2026/04/08/why-climate-action-one-todays-biggest-business-opportunities`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Wed, 08 Apr 2026 16:09:14 +0000 Kelsey Cipolla 19429 at /business SpaceX's IPO Could Be the Biggest Ever. Here's What It Would Mean for Everyday Investors /business/news/2026/04/07/spacexs-ipo-could-be-biggest-ever-what-it-would-mean-everyday-investors <span>SpaceX's IPO Could Be the Biggest Ever. Here's What It Would Mean for Everyday Investors</span> <span><span>Kelsey Cipolla</span></span> <span><time datetime="2026-04-07T09:22:02-06:00" title="Tuesday, April 7, 2026 - 09:22">Tue, 04/07/2026 - 09:22</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/SpaceX%20IPO.png?h=17af2fe6&amp;itok=aSfNpOmc" width="1200" height="800" alt="SpaceX rocket against a sunrise"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/2544" hreflang="en">Academic Reputation</a> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> </div> </div> </div> </div> <div>Leeds finance professor Shaun Davies breaks down why this listing could matter to ordinary investors—even for people who never plan to buy the stock.</div> <script> window.location.href = `/today/2026/04/07/spacexs-ipo-could-be-biggest-ever-what-it-would-mean-everyday-investors`; </script> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Tue, 07 Apr 2026 15:22:02 +0000 Kelsey Cipolla 19427 at /business Leeds Shines in Latest U.S. News and World Report MBA Rankings /business/news/2026/04/07/US-News-2026-MBA-rankings <span>Leeds Shines in Latest U.S. News and World Report MBA Rankings </span> <span><span>Jane Majkiewicz</span></span> <span><time datetime="2026-04-06T11:24:22-06:00" title="Monday, April 6, 2026 - 11:24">Mon, 04/06/2026 - 11:24</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/09.10.24%20Koelbel%20Sunrise-5.jpg?h=0b258d47&amp;itok=sl_BUobV" width="1200" height="800" alt="Koelbel exterior with Flatirons at sunrise"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/733" hreflang="en">News</a> </div> <a href="/business/leeds-directory/jane-majkiewicz">Jane Majkiewicz</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="hero"><em>The Leeds MBA continues its upward climb in 2026, with the Part-Time MBA ranking in the top 10%, and specialty programs placing in the top 10–25% across six areas.</em></p> <div class="align-center image_style-large_image_style"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/business/sites/default/files/styles/large_image_style/public/2026-04/09.10.24%20Koelbel%20Sunrise-5.jpg?itok=Vy36VkbZ" width="1500" height="843" alt="Koelbel exterior with Flatirons at sunrise"> </div> </div> <hr><p><em>U.S. News &amp; World Report</em> has released its latest MBA rankings, with Leeds making significant gains. The Part-Time MBA climbed 18 spots to No. 24 (out of 245 programs), placing ahead of peer institutions including the Թ of Wisconsin-Madison (No. 26), the Թ of Georgia (No. 32), and the Թ of Utah (No. 35).</p><p>The Executive MBA now ranks No. 39 (out of 346 programs), positioning it in the top 11% nationally and ahead of both BYU (No. 46) and Purdue (No. 46).</p><p>For the first time, U.S. News also released standalone rankings across 13 graduate specialty areas. Leeds placed in the top 10–25% in six disciplines: Accounting, Business Analytics, Finance, Marketing, Real Estate, and Supply Chain. These areas are offered through concentrations and coursework that award credit toward broader MBA degrees, and in some cases, through dedicated master’s degree programs in these disciplines.</p><p>While the table on the right outlines the rankings, the following student sentiments bring those numbers to life. Over the past year, graduate students have described experiences marked by academic excellence, a supportive community and meaningful real-world impact.</p><div class="ucb-box ucb-box-title-hidden ucb-box-alignment-right ucb-box-style-fill ucb-box-theme-lightgray"><div class="ucb-box-inner"><div class="ucb-box-title">Leeds in the 2026 U.S. News MBA Rankings</div><div class="ucb-box-content"><h3 class="text-align-center">Leeds in the U.S. News 2026 MBA Rankings</h3><table><tbody><tr><td><h4><span><strong>Category</strong></span></h4></td><td><h4><span><strong>Rank</strong></span></h4></td><td><h4><span><strong>Change from 2025</strong></span></h4></td></tr><tr><td><span><strong>Best Business Schools (Full-Time)</strong></span></td><td><span>77<strong> </strong>(tied)</span></td><td><span>Up from 79</span></td></tr><tr><td><span><strong>Best Part-Time MBA Program</strong></span></td><td><span>24 (tied)</span></td><td><span>Up from 42</span><br><span>Out of 245 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 10%</strong>.</span></td></tr><tr><td><span><strong>Best Executive MBA Programs</strong></span></td><td><span>39 (tied)</span></td><td><em><span>New</span></em><br><span>Out of 346 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 11%</strong>.</span></td></tr><tr><td><span><strong>Best Accounting Programs</strong></span></td><td><span>48 (tied)</span></td><td><em><span>New</span></em><br><span>Out of 344 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 15%</strong>.</span></td></tr><tr><td><span><strong>Best Business Analytics Programs</strong></span></td><td><span>39 (tied)</span></td><td><em><span>New&nbsp;</span></em><br><span>Out of 304 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 15%</strong>.</span></td></tr><tr><td><span><strong>Best Finance Programs</strong></span></td><td><span>43 (tied)&nbsp;</span></td><td><em><span>New</span></em><br><span>Out of 280 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 15%</strong>.</span></td></tr><tr><td><span><strong>Best Marketing Programs</strong></span></td><td><span>25 (tied)</span></td><td><em><span>New</span></em><br><span>Out of 256 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 10%</strong>.</span></td></tr><tr><td><span><strong>Best Real Estate Programs</strong></span></td><td><span>16 (tied)</span></td><td><em><span>New&nbsp;</span></em><br><span>Out of 79 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 20%</strong>.</span></td></tr><tr><td><span><strong>Best Supply Chain Programs</strong></span></td><td><span>41 (tied)</span></td><td><em><span>New</span></em><br><span>Out of 178 programs, placing Leeds in the&nbsp;</span><br><span><strong>Top 25%</strong>.</span></td></tr></tbody></table></div></div></div><h3>MBA momentum</h3><p>For more than 60 years, the Leeds <a href="/business/mba" rel="nofollow">MBA</a> has helped professionals advance and pivot their careers. Offered in full-time, evening, hybrid, and executive formats, the program is designed to meet students where they are—both professionally and personally.</p><p>Academic rigor and a powerful network drew <a href="/business/snapshots/2025/11/07/john-afdem" rel="nofollow">John Afdem</a> (MBA’27) as he navigated a career transition after 12 years of active duty in the U.S. Army. “I’ve developed a deep understanding of business fundamentals but also a stronger sense of purpose in how I can apply my leadership background to entrepreneurship and venture investment,” he said.</p><p><a href="/business/snapshots/2025/09/26/rebecca-slezak" rel="nofollow">Rebecca Slezak</a> (MBA’27) points to the program’s close-knit cohort as a defining strength. “It really feels like we’re all in this together and that I can ask anyone within the group for help if I have questions.”</p><p>For Katrina Grosek (MBA’26), hands-on learning opportunities have set the program apart. Participation in <a href="/business/cesr/insights-news/boulder-climate-ventures-connects-leeds-mba-students-climate-tech-innovation" rel="nofollow">Boulder Climate Ventures</a> has been an energizing experience. “Working with the general partner to build out the fund [during an internship], while attending BCV sessions in parallel, was the most impactful form of experiential learning I’ve encountered throughout my MBA.”</p><p>The emphasis on practical, career-enhancing learning also resonates with part-time students, who see the MBA as a strategic complement to their existing careers.&nbsp;<a href="/business/faces/2025/09/19/royer-lopez" rel="nofollow">Royer Lopez</a> (Mktg’18, MBA’27) &nbsp;wanted to expand his leadership skills. “I want to be able to not only speak to my expertise in marketing and advertising, but also better understand the other functions of business, so I can lead in a more strategic, well-rounded way.”</p><p>Leeds’ commitment to professional growth similarly inspired Kelsey Cipolla, senior content marketing manager with the Leeds Engagement, Marketing and Communications team.</p><p>“As a Leeds staff member, I’ve watched the part-time MBA program rise in the rankings over the years. I’ve also seen firsthand how transformative the program is for students and the ways they benefit from the school’s supportive culture. When I looked to further my business education, applying to Leeds was the natural choice. I’m excited to start the program this May,” she said.</p><h3>A forward-looking vision</h3><p>Leeds continues to strengthen its MBA programs through curriculum innovation, world-class faculty, and immersive experiential learning—ensuring graduates are prepared to meet the rapidly evolving demands of today’s marketplace.</p><p>“We are continuously investing in our graduate programs to ensure students gain the skills, perspective and competence needed to succeed in a changing business landscape,” said Kristi Ryujin, associate dean for graduate programs. “Supportive and engaged staff are committed to students' academic, personal and career success,“ she added.</p><p>One example of this commitment is the launch of an innovative MBA-MS in Sustainable Business (MSSB) dual degree this fall. The integrated program blends the strengths of the MBA and the Master’s in Sustainable Business, allowing students to develop a broad foundation in leadership, strategy and critical thinking while gaining applied expertise in sustainable business.</p><p>These investments—and their impact—are increasingly visible beyond campus. “Our continued rise in the rankings reflects our forward-looking vision and is an important marker of our reputation,” said Tandean Rustandy Endowed Dean Vijay Khatri.&nbsp;</p><p>“While rankings are just one lens on academic reputation—complementing faculty research, career outcomes, employer partnerships and alumni achievements—they provide an opportunity to celebrate our progress while remaining deeply focused on what matters most: creating extraordinary impact in learning outcomes for our students,” he said.</p></div> </div> </div> </div> </div> <div>Good news for Leeds’ MBA programs: The latest U.S. News rankings reflect overall gains and new placements in specialty areas.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Mon, 06 Apr 2026 17:24:22 +0000 Jane Majkiewicz 19426 at /business Startups & Sandwiches: A Virtual Visit with Best-Selling Author and Leading Entrepreneur Eric Ries /business/news/2026/04/02/startups-and-sandwiches-eric-ries-visit <span>Startups &amp; Sandwiches: A Virtual Visit with Best-Selling Author and Leading Entrepreneur Eric Ries</span> <span><span>Jane Majkiewicz</span></span> <span><time datetime="2026-04-02T09:37:15-06:00" title="Thursday, April 2, 2026 - 09:37">Thu, 04/02/2026 - 09:37</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/business/sites/default/files/styles/focal_image_wide/public/2026-04/Eric%20Ries%20Virtual%20Visit.jpeg?h=9dfdd146&amp;itok=Bsrh0hq2" width="1200" height="800" alt="Eric Ries virtual visit hosted by the Deming Center"> </div> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/business/taxonomy/term/733" hreflang="en">News</a> <a href="/business/taxonomy/term/577" hreflang="en">deming center for entrepreneurship</a> </div> <a href="/business/leeds-directory/jane-majkiewicz">Jane Majkiewicz</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="hero"><em>Ries joined the Leeds community virtually to discuss entrepreneurship, values, and his forthcoming book on building enduring companies that help human society flourish.&nbsp;</em></p> <div class="align-center image_style-large_image_style"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/business/sites/default/files/styles/large_image_style/public/2026-04/Eric-Ries-Presentation.jpg?itok=fMs1Wmdl" width="1500" height="845" alt="Eric Ries virtual visit for Startups &amp; Sandwiches hosted by the Deming Center"> </div> </div> <hr><p>The <a href="/business/deming" rel="nofollow">Deming Center for Entrepreneurship</a> concluded its Startups &amp; Sandwiches series for the spring 2026 semester on a high note with a virtual visit from <a href="https://leanstartup.co/about/team/eric-ries/" rel="nofollow">Eric Ries</a>, author of <em>The Lean Startup</em>,&nbsp;<em>The Startup Way</em>, and <em>The Leader’s Guide</em>. Students filled Koelbel 218 to hear Ries’ insights on business and to learn about his forthcoming book,<em> </em><a href="https://www.simonandschuster.com/books/Incorruptible/Eric-Ries/9798893311860" rel="nofollow"><em>Incorruptible </em></a><em>: Why Good Companies Go Bad ... and How Great Companies Stay Great.</em></p><p>Ries shared his journey from earning a degree in computer science to being “swept up in the dot-com bubble,” which he amusingly described as fun at first, but then humiliating. Over the course of his career, he has studied management and worked on innovation across big companies, governments and NGOs—learning along the way how to master key business skills like accounting and governance.</p><p>A thought-provoking conversation covered a range of topics. Here are some of Ries’ insights.</p><p><strong>On the reason for his new book.</strong><br>“Most of the ways that I was taught about how companies should be run and structured ultimately leads to them being corrupted.” The reality, he said, is that there are many ways to make money without creating any value at all. “It turns out that there’s actually good evidence that we know how to build organizations that stay true to human flourishing over the long-term.” It’s time to define new best practices—replacing the old ones that don’t work—“that will leave the world better than we found it.”</p><div class="ucb-box ucb-box-title-hidden ucb-box-alignment-right ucb-box-style-fill ucb-box-theme-lightgray"><div class="ucb-box-inner"><div class="ucb-box-title">&nbsp;</div><div class="ucb-box-content"><h3 class="text-align-center">The Defining Questions for Modern Business</h3><p>In the Deming Center newsletter, "The Entrepreneurship Pulse," Executive Director Erick Mueller highlighted the central questions Eric Ries posed for tomorrow’s business and thought leaders—questions that push us to rethink the purpose of business and how it creates value.</p><ul><li><span>How do we build companies that are additive rather than extractive?</span></li><li><span>How do we align AI creators with human thriving over "profit at all costs?"</span></li><li><span>How do we dismantle shareholder primacy in favor of organizational purpose?</span></li></ul></div></div></div><p><strong>On the realities of entrepreneurship.</strong><br>Ries drew laughs when he noted that entrepreneurship in the movies is often about a “plucky protagonist with a great idea.” As an example, he cited <em>Ghost Busters</em>, one of his favorite films. In real life, it’s very different. The hardest work is the foundational decisions, like what features to include in a product and defining customers. But in the movies, “that stuff is so boring it’s limited to a two-minute montage.”</p><p>Seeing thousands of startup stories throughout his career, Ries understands the dark side of entrepreneurship. “It’s not all puppies and rainbows. There’s also a lot of misery in the startup world,” much of it driven by the misguided best practices we’ve been indoctrinated into that cause us to deviate from what we know to be right, he believes.</p><p>That tension often leads to decisions that are misaligned with personal values. “It’s time for this to end—we have to reconcile the formal definitions of what business is with our intuitive understanding of what business is for.”</p><p><strong>On founding the Long-Term Stock Exchange (LTSE).&nbsp;</strong><br>“The nice thing about doing something so impossibly difficult is that nobody expects you to succeed.”&nbsp;</p><p><strong>On the soul of a company.&nbsp;</strong><br>“It takes me in the book 11 chapters to give the concept of a corporate soul.” Organizations, he explained, function like super organisms. He pointed to a study in which the researchers measured the ethical character of different organizations and used the assessments to accurately predict the organizations’ behavior in future situations. “If you are a cog in that machine, what you do is not entirely in your own control, and often you end up creating effects that are contrary to your own values. And if that sounds scary to you because you’re thinking of starting an organization, then good, it should scare you.”</p><p><strong>On mission-driven organizations.</strong><br>While avoiding traditional buzzwords, Ries emphasized that true mission-driven organizations stand apart. “It turns out we have great evidence that people love working at companies like that, buying from companies like that and love investing in companies like that.” Their advantage, he said, comes from the most underrated aspect in business—trustworthiness.</p> <div class="align-center image_style-original_image_size"> <div class="imageMediaStyle original_image_size"> <img loading="lazy" src="/business/sites/default/files/styles/original_image_size/public/2024-10/gold-bar-news-at-leeds-boulder_1.png?itok=9qguwy_F" width="178" height="11" alt="golden bar"> </div> </div> <p class="text-align-center lead"><strong>”We have to reconcile the formal definitions of what business is with our intuitive understanding of what business is for.”</strong></p><p class="text-align-center"><em>Eric Ries, author and entrepreneur</em></p><p><strong>On optimism and what’s next for business.</strong><br>Though clear-eyed about current challenges, Ries manages to stay hopeful. “I think the era of shareholder primacy is actually already over … it’s an idea that has basically caused its own intellectual collapse.” Change, he believes, will come through generational turnover and a compelling alternative vision. “If you've ever been navigating somewhere and you make a wrong turn, it’s not like you say, ‘Blow up the car, we’ll never get there; we’re all doomed.’ As long as people wake up out of … unconscious behavior, then I think we’ll be able to get people to recognize the need for this change and turn the car around.”</p><p><strong>On aligning your decisions with your values</strong>.&nbsp;<br>“If you want to make change, the first step is to make sure that the actual decisions you make—no matter how immaterial they may seem—are in fact aligned with your values. That’s your surprising power in your life and career.”</p></div> </div> </div> </div> </div> <div>Eric Ries joined the Leeds community to discuss entrepreneurship, values, and his forthcoming book on building enduring companies that help human society flourish.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div>On</div> <div>White</div> Thu, 02 Apr 2026 15:37:15 +0000 Jane Majkiewicz 19425 at /business