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������Hannah Kijner Strategic communication

When Hannah Kijner stepped foot on the CU Boulder campus as a first-year student, she never dreamed that by joining a student organization, she’d have the opportunity to network with public relations professionals at a national conference in Washington, D.C.

Now a senior, Kijner has spent the last four years studying public relations at CU Boulder’s College of Communication, Media, Design and Information.��

“I love storytelling, and I didn’t want to stop enjoying writing for fun. Strategic communication is business-y, but it leaves more room for creativity than most majors,” she said.

That passion led her to the school’s chapter of the Public Relations Student Society of America, which gave her the chance to represent the college at the national ICON conference, in October.�� She credited Dawn Doty, then-PRSSA advisor, and the club’s president,��Leah Szabo, with encouraging her to be involved.

Kijner was part of a team that collaborated with the PRSSA team from Colorado State �Թ��� to raise approximately $10,000 toward the trip.

“When students go to conferences, like ICON, a lot of pieces start to click together because they’re practicing professional skills,” said Jolene Fisher, an associate professor in the Department of Advertising, Public Relations and Design and faculty advisor for the group.

We chatted with Kijner about her experience at ICON and what she learned.

Responses edited for length and clarity.

����Tell me about��how you got involved with PRSSA and the ICON fundraising team.��
Last summer, I applied to be one of the summer fundraiser and volunteer coordinators. We did a lot of email outreach to raise money. That’s when I learned it’s all about networking—it’s being kind, following up, seeing who’s in your area and using LinkedIn. And preparing yourself to hear no, a lot.
Over the summer, we raised a little more than $5,000 for each school and also got to attend events like the Gold Pick Awards. That was cool because I got to get to know people from different PR firms in Denver. A lot of those people were also at ICON in the fall—so while the big conference was intimidating at first, I got to see the CSU people that I worked with and other familiar faces.

����Favorite part about ICON?��
Lauren Graham’s keynote—she's been my idol since I was young. I’ve always loved writing, so she really hit home with me when she talked about universal ideas. I really liked how she talked about prioritizing moments people can connect to.

It was also really cool listening to Kamala Harris' speechwriter, Stephen Kelly. I really loved when he talked about taking your writing to happy hour. You have to remember your audience isn't always the industry, it's people. So, it’s important to make your message clear, concise and understandable for everyone.��

����Would you say that was your biggest takeaway?
My biggest takeaway is you can make your own connections. If you work hard enough, and you put yourself out there, you’ll have the opportunity. It's all about hard work, dedication and then finding your community, which is everything.

I made a ton of connections at ICON, but my goal was really to make a few very good ones. The professional world can be competitive, but it’s important to have fun at these conferences and take the time to listen to people and make friends.

When you get out of school, a lot of people will have a resume very similar to yours. So what's gonna make you stand out? It’s those people who know you and share those connections.��