Deming Catalyst Board Member Spotlight: Bob Richards - A Seasoned Entrepreneur

Meet Bob Richards, one of the Deming Centers Catalyst Board Members and a seasoned entrepreneur with an enthusiasm for the Outdoor Industry.泭
Bob didnt always see himself泭becoming an entrepreneur泭but he realized over time that entrepreneurship excited him. He was hooked on the entrepreneurial way of thinking after starting his first venture, Cubetek, years ago. Bobs career ranges from being the Marketing Director of the Ice Cream Division for Carnation/Nestle Foods (yum!) to starting the first multi-state chain of climbing gyms in 1991 called Rockreation. After selling his portion of the company in 2004, Bob created a private equity firm, Open Water Ventures, that focuses on investing in active lifestyle companies. Bob has sustained his presence in the climbing gym world by partaking in expert witness work and consulting with climbing gyms across the country. In addition to his泭list of successful ventures, Bob has participated in泭mentoring Leeds School of Business泭graduate students for the past ten years.泭
Leeds Mentorship
Bob started informally mentoring students while his son was attending the Leeds School of Business and泭eventually began泭mentoring students in a more formalized capacity. Bob enjoys helping students and sharing the bumps that he experienced as an entrepreneur, as well as the lessons learned from hitting those career bumps. Bob thrives off of the creativity vital to entrepreneurship and enjoys the opportunity to build a cohesive and effective team. As an athlete and former college hockey player, he understands that teamwork is critical to the success of a business.
Bob believes that identifying your personal and professional ideals and values is paramount in your entrepreneurial journey and personal life. Each year he reassesses his values to see泭if they have changed. As part of that process, he believes泭that entrepreneurship is adaptable and that each person can create something individualized泭to their own journey!
When asked about泭his favorite aspects of entrepreneurship, Bob stresses the value of learning,
In entrepreneurship, you are constantly learning and its absolutely critical. I always found that I struggled more in times during my life that I wasnt stretching or growing. One of my personal ideals and values is curiosity. Entrepreneurship forces you to grow as a person! You are constantly learning new things to help your business grow and maintain its vitality.
Advice for Current Students
When asked about advice for future students, Bob encourages students to understand who they are, whats important to them, and what they want their future to hold. Bob believes theres no rush for泭current泭students,
The most important thing is to know that there is no rush to be an immediate entrepreneur. If you have the opportunity to work with a great mentor at a bigger company and learn, I believe its important to gain skills to help you later and plan your entrepreneurship. Entrepreneurship is also very flexible and you can always choose when you will start.





