Inside Finn Conway Reiser's Playbook for Online Presence
Getting started early was never a problem for .
Hes already seen rapid success during his first year at CU, but his story begins far earlier than his time on campus.
As a fourth grader, he began posting content on social media, an age when most people have little understanding of what social platforms even are, let alone how they work. While others were simply consuming content, Reiser was experimenting with it, learning how videos were made and how audiences responded.
I started posting on social media every day when I was in fourth grade. I was just experimenting, and learning what worked and what didnt.
While some creators stumble into success through a single viral moment, Reisers rise followed a very different path. His online presence, , was built through seven years of trial, error, and refinement before he gained real traction.泭
By his sophomore year of high school, Reiser had built an audience of roughly 30,000 followers through his lifting and track content For someone his age, it was an impressive milestone, but for him, it was only the beginning.泭
That momentum signaled it was time to take what he had learned and apply it on a larger stage.
Featured on the Big Stage
Reisers consistency became his defining advantage. Every video posted came with a lesson learned, and each lesson sharpened the next attempt. Over time, his ability to create engaging content developed into a genuine skill set, one from repetition rather than luck.
For those first 6+ years, I was just editing videos over and over again. I wasnt getting views at all, but every video taught me something, so I just kept going.
His hard work eventually grew into credibility, leading to partnerships with major supplement brands, including Fairlife, GNC, Liquid IV, and Cutler Nutrition. Content creation quickly evolved into real business exposure, offering Reiser an inside look at how brands leverage creators.
The results were undeniable. One Fairlife video alone generated roughly half a million views and earned Reiser his largest paycheck at the time. It was a moment that felt like a breakthrough.泭
But that feeling did not last long.
Despite the videos success, the compensation barely reflected the value being created. The commission-to-revenue percentage was far lower than expected, especially considering all the elements that went into it were his own. That gap revealed a deeper truth. Sponsorships offered exposure, but ownership offered control.
In recognizing that ownership mattered far more than promotion, Reiser decided it was time to build something of his own.
Taking Ownership
Thus, a turning point was created. Reisers experience working with large supplement companies gave him firsthand insight into just how powerful well executed content could be. More importantly, it showed him where creators often lose leverage.
As a result, he launched . For the first time, he controlled the message, the brand, the upside. Every sale now contributed directly to his own cause rather than someone elses bottom line.
Once I started my own company, everything I was doing finally made sense, because I was building something for myself instead of promoting someone elses brand.
The company operates on a white label model, allowing Reiser to scale without managing physical inventory. Its direct-to-consumer structure provides flexibility while keeping overhead low. For him, the model made sense. It removed unnecessary friction and allowed him to focus on digital strategy and storytelling, what he does best.
The companys beating heart is his existing online presence. Years of content experience now serve a different purpose, and as a result, Reiser reaches customers organically. The shift represented a broader change in mindset, one centered on building systems that can sustain a business long term.
Learning Through Automation
As his ventures grew, so did Reisers curiosity about automation.泭
After arriving at CU Boulder, he quickly immersed himself, joining the newly formed Spark CU incubator. It was there that his interest in artificial intelligence was ignited.
He expanded that learning by joining Boulder Venture Club and the CU AI Club, surrounding himself with others exploring similar tools and ideas. However, Reiser was interested in using AI beyond shortcuts for assignments or a replacement for thinking.泭
He quickly learned AI can run operational problems, simultaneously.
Rather than treating AI as a novelty, he approached it with a hands-on mindset. He began applying automation directly to his businesses, experimenting with workflows that could handle repetitive tasks and reduce friction.泭
Learning from peers was part of the process, but much of his progress came from self directed exploration. Reiser spends hours testing automation frameworks and building custom systems designed to replicate real business processes. Each experiment builds on the last, creating a feedback loop where AI becomes more capable as it absorbs real context.泭
We spent probably four to five months just creating the seed prompt. It was ten pages long, and it was all trial and error, testing things, breaking things, and seeing how the system learned over time.
Together with his co-founder, , Reiser invested in physical infrastructure to support that vision. They built systems capable of running thousands of autonomous AI agents simultaneously. The breakthrough was more than speed, and he realized that AI could operate continuously. To him, this is where the competitive advantage lies with AI.
Solving Problems, Helping People
Hes only in his first year at CU, but it's clear Reisers resume turns heads. With more than one billion total views across his platforms, a supplement company built from the ground up, and a growing AI venture, its clear he has impressive entrepreneurial instincts.泭
Every company Ive built has come from a problem I ran into myself. Once you solve your own problem, you usually realize there are thousands of other people dealing with the same thing, its just about figuring out how to fix it better and faster.
All in all, Reisers work is driven by a desire to make things easier for others. It could be helping brands reach audiences more effectively or building systems that remove inefficiencies or advocating for better access to practical AI education. Whatever it is, his projects are beyond himself.
For Reiser, staying ahead has always been about learning early and then applying those lessons. Hes built an audience since fourth grade, launched a business in high school, developed AI driven systems in his first year of college, and each step builds on one another.
His life may be constantly changing, but one his personal brand will always be here. Its what opened doors in the first place. Wherever his path leads next, consistency is the constant.