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Biography

Chuan He is a Professor of Strategy, Entrepreneurship and Operations at the Leeds School of Business of �Թ��� of Colorado at Boulder. His fields of specialization and research include advertising, search, pricing strategies, and channel contracts. He holds a Ph.D. in Marketing from Washington �Թ��� in St. Louis and an M.A. in Economics from the �Թ��� of Toronto. He serves on the editorial board of Marketing Science.

Publications

• “The economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings” 2022.Building and Environment. Vol. 221, Article 109311.

• “The Promise and Peril of Dynamic Targeted Pricing” 2022.International Journal of Research in Marketing. 39(4) 1150–1165.

• “A Model of Product Line Marketing” 2022.Management Science. 68(8) 6100–6115.

• “Low-Price Guarantees in a Dual-channel of Distribution” 2021.Marketing Science. 40(4) 765–782.

• “Strategic Implications of Confirmation Bias Inducing Advertising” 2020.Production and Operations Management. 29(6) 1573–1596.

• “The Charm of Behavior-based Pricing: When Consumers’ Taste is Diverse and the Consideration Set is Limited” 2019.Journal of Marketing Research. 56(5) 767–790.

• “Reference-Dependent Utility, Product Variety and Price Competition” 2018.Management Science. 64(9) 4302–4316.

Education

• Ph.D., Marketing, Washington �Թ��� in St. Louis
• MSBA, Marketing, Washington �Թ��� in St. Louis
• MA, Economics, �Թ��� of Toronto, Canada
• BA, Economics, Memorial �Թ��� of Newfoundland, Canada