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Amanda Freeberg Donovan (Mktg’03)

Amanda Freeberg Donovan

Faces of Leeds Snapshot

Name:Amanda Freeberg Donovan
Alumni Award: Freeberg Donovan is the 2025 recipient of the Leeds Luminary Award.
Brief Bio:Amanda Freeberg Donovan is the executive director of the Don and Lorraine Freeberg Foundation. She was a founding member and officer for the Leeds Graduates of the Last Decade (GOLD) Board.

What does “letting your light shine” mean to you in your personal and professional life?
'Letting your light shine' to me means being a good person, caring about others, and always doing your best. I focus on honesty and integrity. If I see something that is a problem, or some way I can help make things easier for another person, I try to help. I say "yes" to a lot of requests as long as I feel like I can add value or a good perspective. I bring my varied skillset—a result of my Leeds education—to think about the big picture.

How has your Leeds experience influenced your commitment to social responsibility and service?
I remember being in class when the Leeds’ gift to name the school was announced, and I was excited to take classes that focused on or included social responsibility and ethics. It has made me look more critically at how businesses and organizations are run.

I am proud that the foundation I run helps children get the best start, provides educational opportunities, funds research into deadly diseases, acquires critical medical equipment and assists those who serve our country.

As a dedicated alumna and member of several CU/Leeds boards, can you highlight a moment when your leadership made a meaningful impact on the Leeds community?
I was one of the founding members and officers for the Leeds Graduates of the Last Decade (GOLD) Board, working to define what the board would be and how it could help Leeds. I also worked with Advancement on behalf of the GOLD Board to start an undergraduate scholarship funded by the members. It has been wonderful to see the GOLD Board continue to grow over the past 13 years and to keep younger alumni involved.


From the time I was a child, I understood that if you are able to help or serve others, it is something you should do.