�Թ���

CU Boulder marketing Professor Ying Zeng examines why consumers get swept up in holiday shopping madness and what they can do to shop smarter.

New research examines how natural language processing tools can help mitigate bias in eyewitness lineup statements.

With 25% of millennials projected to never marry, independence is becoming profitable. It’s time that U.S. businesses adapt to this growing trend, according to CU Boulder Professor Peter McGraw.

Large companies like Amazon and Dell are enforcing a return to office five days a week. Assistant Professor Christina Lacerenza shares insights on the potential effects on employees.

Global trends and federally mandated reformulated gas are two factors that may push gas prices up.

CU researchers studied why investors buy into “blank check” companies that deliver few disclosures and often lackluster performance.

Consumers often put a premium on simplicity, but that strategy can backfire, according to research by Philip Fernbach.